Dec 19, 2023 By Susan Kelly
Given that a brand-new vehicle's price now exceeds $40,000 on average, each decision to buy a car needs to be preceded by considerable investigation and deliberation. This is an important consideration because it will determine how much you can spend on a vehicle.
So you've done your homework, found a way to make a down payment, or gotten a vehicle loan, and now you're just counting down the days until you can finally get your hands on a brand-new automobile. Even if it can seem to be the ideal moment to make a purchase, you should probably pay attention to the calendar. Although automakers market their newest models nonstop during the year, the greatest prices are only available on certain days or near certain dates. It is crucial to keep this fact in mind.
There are seasons of the year when it is best to purchase a car, just as there are times when it is best to buy consumer electronics and fitness items. Ultimately, everything comes down to how eagerly car dealerships are trying to unload their current inventory.
When looking for a new car, one of the essential considerations to bear is that practically every salesperson working on the showroom floor is expected to meet monthly or quarterly sales quotas. These targets are one of the most significant aspects of the sales process. If those targets are fulfilled, the sales team may be eligible for further incentives, but it also implies that they may be more likely to haggle on the price of a car to make a sale.
Holidays such as Christmas and New Year's Eve give the ideal reason for businesses to organize special year-end sales events, which means that now is the best time to start bargain hunting. The culmination of year-end, quarterly, and monthly sales targets occurs in December, giving purchasers an additional boost in the right direction. Customers have in the past been successful in securing good financing choices, cash-back arrangements, or price reductions by holding out until just before the ball drops to make their purchases.
The goal of auto dealerships is to close out each year with a surge in sales of new vehicles and to begin each year with the same level of success selling old vehicles. This is partly because during January and February, there is often a considerable influx of used automobiles into the market as consumers trade in their previous vehicles to purchase new ones. iSeeCars.com's statistics show that January (28.7 percent), February (22.1 percent), and December are the top three months, with the largest proportion of people buying used cars (13 percent).
The only two holidays that help dealerships sell automobiles are Christmas and New Year's, although there are plenty of others. Car dealerships often hold sales events on holidays like Labor Day, Memorial Day, and Black Friday, as well as on other days when many people have the day off from work. The same principle applies to three-day weekends when a holiday is observed on a Friday or a Monday.
Some days are better than others for negotiating a bargain, and there are other days when you should avoid shopping for a vehicle. If you can put off making your purchase for a while, it is recommended that you avoid doing it during the following times:
If you've focused on a brand-new automobile before it's even available for purchase at a dealership, you may want to adjust your expectations about the price. Compared to their older inventory, dealers have less incentive to attempt to get newly released vehicles off the lot as quickly as they can. On the other hand, the beginning of a new model's year is the perfect time to haggle for a leftover model since dealers are trying to make way for the new cars coming in.
If one of the greatest times to shop for a vehicle is towards the end of the month, then one of the worst times to shop for a car would be at the beginning of the month. At the start of each new month, a salesperson's monthly sales objectives are reset, and they are less inclined to negotiate with their superiors for more wiggle room on a contract. It would help if you still attempted to negotiate a better bargain. Still, you should be ready to put in the effort before the negotiation to demonstrate how seriously you want to make a purchase.
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